XR NUTRITION

Logo | Packaging | Catalog | Brochure | Business Cards | Promotional Media

Formerly known as Crossroads Systems, the team at XR Nutrition needed a fresh look to accompany their new name. Their previous packaging made it difficult to differentiate one product from another since the labels looked similar. This was a particular pain point when flipping through the catalog and having to read each product title instead of being able to recognize them at a glance. Both the new labels and the catalog introduce a color coded guide that categorizes each set of products based on their primary purpose.