VAN LADY LOVE
Brand Strategy | Press Kit Design | Logo | Merchandise | Promotional Media
With a new EP due for release, a national tour on the horizon and a growing fan base, VanLadyLove needed a defined look that could stay consistent across all of their platforms. We started their design process with a brand strategy session. Interviews with each band member were conducted and input from management was also gathered to form a clear picture of who the band was collectively. Refining the personalities and preferences of the individuals who made up the band into one distinct persona was vital before moving on to actual graphic design.
With a solid foundation of voice and personality in place, the logo was designed, the press kit was assembled and merchandise was produced, all with a cohesive theme that fans would recognize wherever they encountered it.